BA Fashion Marketing and CommunicationAdd to shortlist
Business & Economics
Marketing
BA Fashion Marketing and Communication
3 years
€15000 pa
Programme profile
This programme is validated by the University of Westminster.
The programme is designed to develop creative talents, strengthen project development and technical skills and to enable you to understand the fashion market. Fashion Communication means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organise events and fashion shows, and also be able to plan and implement a launch plan for a product, a designer or a brand.
Students major in either Fashion Marketing or Fashion Communications.
Graduates will be qualified for roles a: Fashion Buyer, Licensing Manager, Store or Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist or Fashion PR Executive.
Programme content
The first year is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base regarding the culture of fashion. As part of the year, you will design a fashion photography shoot.
The second year is designed to go deeper into the methods, the tools and the cultural aspects of the area. The projects (photo shoots) deal with all of the various phases which are involved: research/development/realisation - and which represent the building blocks of the study programme. Each subject is handled according to the project, including the technical and creative methodology (software, digital imaging, video creation) and the cultural codes (contemporary fashion, photography and semiotics ).
The third year is dedicated to an advanced design project in a simulated professional environment.
Progression
The institution currently offers the following related Masters programmes, taught through English:
Fashion Design
Fashion Communication
Fashion Marketing
Entry Requirements
3 A-levels
Six subjects at Leaving Certificate including at least two 2 at HC3. Subjects to include Maths
No
Yes
Yes: Letter of Motivation
Essay
01 November
30 August
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